![]() ![]() In the 1970s, for example, it was yellow, white and black. It has changed over the years, but only in color, Wilhelm said. Some of the outboards have adopted the emblem as kind of a hood ornament, which does a really nice job of representing the brand in a really slick logo approach with the tuning fork. “You can almost argue that you can get by with the emblem alone. “The tuning forks represent precision and reliability,” Wilhelm said. That’s half as much as the 50:1 mixture upon which most outboards run. Its outboards are built to such precise tolerances that some of them run on a miserly 100:1 fuel to oil mix. Few things require as much precision as a finely tuned grand piano, he explained, but precision is also the hallmark of the company’s motorbikes. It’s something they can always identify with. “When people instantly recognize a logo, you just have that instant bond with a customer. “It’s the core of the brand,” Wilhelm said. Nowadays, however, Yamaha’s product line is more diverse, but its customers identify the logo with all of them, from pianos to electric keyboards to motorcycles to outboards. The Yamaha logo showcases three interlocking tuning forks in a circular arrangement, symbolizing the companys musical heritage. The tuning forks go back to a time when Yamaha’s primary mission was making fine pianos, said Frank Wilhelm, advertising manager at Yamaha Motor Corp. It contains three overlapping tuning forks inside a circle next to block uppercase, sans serif letters spelling YAMAHA. That clearly illustrates the logo’s effectiveness because it originated not in motors, but in music. That logo means everything to them.” Yamaha (Play That Tune)Īnglers and boaters immediately recognize the distinctive logo on any Yamaha outboard motor. Ask any of our customers, and they tell you it’s all about the dependability of the product. ![]() “It goes back to well before my time, but they haven’t really made any changes to it because it has been so strong. IDK though.“Your logo represents the eyes of the customer and how their eyes perceive your brand,” Baudino said. ![]() Because companies have been doing this historically, it doesn't seem as "weird" as it might be in the US for instance. I feel like I heard somewhere it's more common in Asian countries to expand into widely different markets regardless, because it's considered risk mitigation - if one industry collapses or has a bad year, the company could still have steady cash flow from their branch that's totally unrelated to that crashed industry. Once the war was over in 1955, they wanted to see if they could convert these machinery production facilities into something that made stuff consumers would buy, and it seemed the president of the company at the time thought motorcycles would fit the bill. It seems the reason they chose to go into motorcycles in 1955 (only did musical instruments before that) is that they, like many other companies, had been mandated to build production infrastructure for wartime efforts. Join our Discord server Design Subreddits LIST Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair. ![]()
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